Jura, Glenmorangie & Highland Park are all changing!
In this video, I explore why distilleries like Glenmorangie, Jura, and Highland Park are shifting their core ranges from 10 years to 12 years. Breaking down what this move means for whisky flavour, price, and value, plus how it impacts the way brands position themselves in today’s market.
Working through Glenmorangie’s rebrand to Jura’s full packaging refresh and Highland Park’s tricky range shuffle.
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