The branding is very representative of their Whisky. The glued-on 12 pointed Royal stag which relates back to their heritage at first glance looks stunning. That is until it slowly unpeels revealing that it is only thin bendy metal.
At the very start of my Whisky journey, I stumbled along some of the many videos of Richard Paterson in his dram swilling glory which really sucked me into The Dalmore. To me, Richard Paterson is The Dalmore. He seems to carry this company on his shoulders with his old school charm which is starting to verge on becoming a bit dated. It will be interesting to see how his stepping back from Whyte & Mackay and moving onto Wolfcraig Distillery ripples through both brands.
It is well known that The Dalmore is chill-filtered and has added caramel colouring to give the dark nectar colour they are famous for. For a brand that exports as much as The Dalmore does, consistency is a key part of their appeal and the honesty in how they don’t hide the facts about their product shows it doesn’t matter to their clients.
One element you will find going through their website and marketing is that this certainly is THE Dalmore.