The elements in the label just need a bit more space to breath.
Right, lets start with the truth, I don’t really know the Scorpions. I recognise some of their songs but somehow seemed to have past me during deep dives into 80s glam metal. Of course as a designer I have seen their fantastic logo before, which is a nice segway into talking about this bottle.
Firstly, where is the Mackmyra logo on it? Instantly I am questoning if either the band wanted it to be soley about them, or Mackmyra didn’t fancy putting their name on it. After all, it seems a bit of a side step from their normal natural releases and higher proof.
While I like the big scorpions logo with the Rock n Roll Star text (even if the type face is only just readable) it soon becomes more squished as you work your way down. Make the Scorpion smaller, better spacing between “Single Malt Whisky” and “Cherry Cask” and the abv surly should be on display?
So enough poorly written design moaning, the rest of the experience of this bottle is a little lack luster, so I am generously giving it a 2.