This is a bottle that sprung out of nowhere, spreading all over Social Media rapidly with everyone releasing a review. While I am late to that party (as always) I have got my hands on a sample ready for review.
Researching this bottle, I can see why I have seen it so much. It is part of Atom brands, who are owned by Atom Group, who also owns Master of Malt. This means The Character of Islay Whisky Company, who produced this bottle, is the same family as Darkness, Drinks by the Dram and That Boutique-y Whisky Company. These companies are all masters of marketing and Master of Malt is one of the biggest online Whisky retailers. I am certainly not saying that this is a bad thing because frankly, they put out some great products, seem super genuine and are a key cog in the Whisky World, especially in the UK.