It has felt like forever waiting for this Irish Whiskey to appear on a sale and justify getting a bottle. While on the verge of giving in and paying full price, which I never do it dropped down to the bargain price of £34!
To me, I feel that Redbreast has one of the best branding in the whole world of Whiskey. From the classic art style of the Robin sporting different poses depending on the bottle, to the use of embossed gold letters on the bottle. It beautifully balances tradition while still feeling fresh.
In October 2020 they have given a new twist to the marketing by animating Robin Redbreast in a wonderful stop motion style. You can check out the advert here.
Unfortunately the Redbreast 12 is chill filtered and has a little e150 caramel colouring added to it. I will be reviewing the Cask Strength edition which has resolved these very minor issues.