I spotted the previous branding at the very early doors of my whisky journey and while I am a fan of the italic font, it certainly wasn’t catching peoples eyes. Then again the A is quite sharp…
Arran Branding Change
Then my eyes was drawn to their gold embellished rebrand in 2019/2020 and contrasting recycled paper backdrop. The stencil like font may look like a modern refresh of WordArt but they have got everything else nailed.
Now I was still a noob (still am) to the full extent of the world wide whisky world then but it seemed to be one of the few rebrands to be accepted with open arms. Impressive considering every logo revamp now are targets to be bashed and beaten down by Dribbble based designers.
Their new brand reflects the eagles (no not the band) that made Lochranza their home which even caused the building work of the distillery to come to a brief halt. It is great that they turned what must have been a remarkably frustrating time and embraced it as part of their identity.
An extra point must be given for having braille on their label. Anything to help make whisky more accessible has to be rewarded.