The Whisky Bubble has BURST!! Whisky Loch Pt 3

Whisky prices are crashing, big brands are restructuring, and we’re seeing discounts that feel too good to be true. So has the whisky bubble finally burst?

Watch the full review on Youtube

In this third and final instalment of my whisky economics trilogy, I break down what’s really happening in the world of whisky in 2025.

From Diageo’s record low share prices and Lagavulin deals at over 50% off, to Pernod Ricard and LVMH announcing global job cuts, we’re seeing Whisky Loch Part 2 unfold in real time.

Whether you’re a whisky collector or a passionate dram drinker, this video explains how the market boom of the 2010s turned into a bust and what that means for your favourite bottles and distilleries today.

Join me, as we unravel how economic pressures, oversupply, and failed whisky cask investments have shaken the foundations of the whisky industry. But it’s not all doom and gloom: whisky lovers could benefit from better value, fading FOMO, and a possible return to quality over hype.

With rare bottles now sitting on shelves and auctions cooling down, it might just be the start of a new golden age for actual drinkers. Grab a dram, subscribe, and dive into the state of the whisky world with sources, sass, and a few shirt-and-shades moments along the way.

The Whisky Bubble has BURST!! Whisky Loch Pt 3

In this third and final instalment of my whisky economics trilogy, I break down what’s really happening in the world of whisky in 2025.

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The Whisky Bubble has BURST!! Whisky Loch Pt 3

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