Glenlivet’s branding to me is truly under rated with the story behind the brilliantly subtle yet complex icon of the Packhorse Bride over the River Livet. While to the uninitiated this falls in with all the other “Glens” that you sometimes see on supermarket shelves, this stamp could be my favourite. You can read more about the story of their 2015 rebrand on the Drum website.
Due to the huge quantities produced they use caramel colouring for consistency giving it the classic golden colour of Whisky.
With the striving to be number 1, Glenlivet uses chill filtering across most of their bottlings to prevent any haze forming in the bottle, especially at the 40% ABV.