Part of the Game of Thrones release, the Royal Lochnagar represents the House Baratheon. There has been a lot of debate if any thought went into what bottle belonged to what house, however I feel the most important factor would of been make the more popular houses like House Lannister the more expensive bottle. For example, people who are not Whisky enthusiasts would pay more for the House Lannister because who doesn’t want to be like Peter Dinklage therefore can charge for a more expensive Whisky. This is just speculation though, I may drink but I certainly don’t know things.
Lots of people have viewed this as a cash in on something popular and to be avoided. I think if it brings people into the Whisky world, great! Also I genuinely think the bottles look great.